On Demand Content – The Newest Event Trend
In today’s new hybrid world, there are a lot of different ways for your attendees to consume your event content. One gaining popularity in the last few years is recording content for on demand consumption. It has many benefits including lowered production costs vs. a traditional live streaming, a new revenue stream, more flexibility and accessibility for attendees, and more!
We also recently wrote a blog with Image Audiovisuals on how to implement recording and on demand, it’s worth a read! With actionable tips and advice, it can get you started on adding this profitable event strategy for your upcoming meeting.
Video Transcript
Simon: Hi there, welcome to the conference minute. Today, Briana and I will be discussing the benefits of on-demand content.
Briana: We’ve seen on demand start to rise in popularity, especially in the past few months, as planners rewrite the rules of hybrid. For some events, it makes much more sense to record your content instead of streaming it.
Simon: If it’s not critical that your audience views the content at the same time, recording sessions can save you a lot of production costs. Plus, you’re able to sell that content to attendees creating new revenue streams.
Briana: And do not forget about sponsorship opportunities. Now they’ll live far on past the actual conference. We see content typically available for one to three years after it’s recorded.
Simon: Consider the benefits of recording content for on demand for your next event.
